Creating seamless consumer experiences for millions of customers worldwide has allowed this global retailer to help its customers live better and save money both in stores and online. With a focus on everyday low prices, operational efficiency, diverse products, customer-centric innovations, and community outreach, this global retail is striving to make a positive impact on the lives of people around the world.
With the goal to provide affordable healthcare services to the communities it serves, the global retail needed to enhance its digital marketing expertise to drive transformation of their health and wellness business.
To drive meaningful growth of the health and wellness business, the global retailer needed industry expertise to develop, execute, and measure the digital communication strategies for several initiatives across the business.
The Head of Digital Transformation wanted to quickly get started on the new campaigns to meet business objectives, but dreaded the long-lead time to hire and onboard talent. The director decided to try a new and different approach to talent - one that would support the team and the business better. So he decided to look for alternatives to the inflexible and time-consuming full-time hire approach.
The Director decided to adopt a staff augmentation model that would provide ongoing support for the health and wellness marketing transformation. After researching options, the Director turned to Graphite’s proven on-demand talent acquisition platform to assemble a team of external subject matter experts who could integrate seamlessly with the internal marcomms organization.
Upon contacting Graphite, the Director was matched with a dedicated account manager. The account manager explained how Graphite’s platform would seamlessly connect the company with a curated shortlist of experienced individuals drawn from its pool of over 10,000 independent experts for each of the roles on the team. The experts would offer expertise gained at a range of Fortune 500 and other leading enterprises, including retail, healthcare, and related industries.
Eager to onboard a team that could achieve results within six months, the Director and their dedicated Graphite account manager partnered to determine the specifications for each of the four roles. They were:
Finding top talent within a matter of days was important to the company. With Graphite’s AI-powered features, the company was able to streamline the talent acquisition process.
With the company’s needs established, the account manager used Graphite’s AI-driven platform to identify multiple candidates for each role. Next, the account manager filtered the lists and met personally with the most appropriate candidates to determine which independent experts offered the right expertise, pricing, and availability. After creating the curated list of the top two individuals for each role, the account manager presented it to the director.
With Graphite’s in-app messaging and meeting room features, the company was able to conduct live virtual interviews with the candidates and communicate all within Graphite’s platform. Having everything in one place made the talent acquisition process seamless. Graphite made the entire process easy and uncomplicated, enabling the company to quickly and efficiently select an independent expert for each role, gaining a combined experience of more than 50 years at respected enterprises such as Humana, Moderna, Amazon, and Impactive.
The smooth, professional and cost-effective collaboration with Graphite enabled the global retailer to assemble a nimble team of independent experts to drive transformation of their health and wellness business by leveraging exceptional digital communications, CRM, and marketing operations expertise to:
Over the course of the project, the company received detailed project tracking on the Graphite platform, including deliverables completed, tasks performed, and the work hours submitted. And with Graphite’s project check-in tool, the company received an additional layer of support and guidance to ensure the success of the project every step of the way. Due to the success of the partnership and effective results, the Director decided to extend the six-month contract to twelve months to continue its transformation of their health and wellness business.
